How to use impact-storytelling for a successful crowdfunding campaign? 4 tips

image via iStock

This campaign is a must-see, check it out!
How would you like others to talk about your campaign?

Impact Storytelling

Nowadays for a new product, service or project to succeed, just being good is not good enough. It must have a great story. And preferably, to have a positive impact in the world. How to create that?

Conviction is in the game!

You have an interesting project. You write down what it’s about and that should be enough, right?
Crowdfunding is a lot about telling your story in such a way that it convinces people. They should get hooked. Especially since, most of the time, the product or service isn’t there yet. You need to convince your reader to jump in this boat together with you. Tell them what’s in it for them. Below you can find tips on how you can resonate your story with your potential supporters:

1. Stay authentic

Because crowdfunding involves a risk for the investor, the trust in you, as an entrepreneur or organization, is absolutely key. Tell them the underlying story of your idea. Not just a standard marketing talk, but an authentic story with passion, pride and emotion for your project. Why would somebody want to take the risk of buying your project ahead already, instead of safely buying it later when it’s actually in stores? So let them know why they should specifically choose for your crowdfunding campaign. Why does your project stand out? What impact does your project have to others? Stay authentic.

2. Be honest

Next to being authentic, it is important to stay honest. Do not make promises you cannot realize.

3. Show engagement

Point out that you need the reader to fulfill your project. Talk to the reader directly, e.g. by using words as “you” and “us”. What matters to them?

4. Call to action!

Don’t only write a nice story, but call to action! You need to invite people to dig in. Of course a donation or a pre-order has the preference, but you can also promote your reader to share your project with others or invite them to take part in its realization. An is easy example is adding a sentence like Please share are campaign on social media. You will be surprised of the impact of such small and simple questions, it activates people to do something.

Frequently asked question: How long should the text be?

The length depends on the sort of campaign. Charity projects and donation projects usually are shorter in their story-telling. In case of peer-to-peer lending the financials should check out and rewards-based campaigns the length of the story depends on the nature of the project: e.g. an advanced product or a board game needs a more elaborate story than a theatre show. Especially new tech products usually require more explanation. In general, it’s a must to start with a clear and short overall description.

Good luck with your story-telling! We are very interested to hear about your project.

Do you have any questions, or would you like to go over your campaign? Contact us!

Read also: